As we approach the end of the year, it’s time for you to analyse the performance of your content marketing. How well has your budget been spent? Have you made the most out of your marketing videos? If you feel there is room for improvement, we’ve got something that may help you. These three key steps will ensure that your marketing videos improve drastically in 2018. Check them out and let us know what you think:

 

1. Pay attention to analytics

As with all marketing output, analysing performance is key to continuous improvement. Using a tool like Google Analytics to examine your website traffic is a useful starting point to determine the performance of your marketing videos and will help you achieve better returns on investment going forward. Using an analytics tool, you can also assess the performance on a per-channel basis, e.g. Social Media vs. E-mail Marketing and optimise your future video content, tailoring key messaging and calls-to-action, based on the results you’ve seen.

 

2. Push the limits of creativity

One of the greatest advantages of paying attention to analytics is that you gain a deeper understanding of what works and what doesn’t for your target audience. You can then take that information and develop video campaigns that are relatable and resonate view viewers. As with all marketing content, grabbing the audience’s attention is vital in video marketing. After all, what’s the point in drawing up a concept and filming a video, only for a viewer not to take in the key information? The best way to engage with your potential customers is to keep things fresh, push the boundaries of creativity and you’ll have something that is memorable and effective. However, be careful not to push the boat out too far, as you may end up confusing and alienating viewers.

 

3. Make sure your videos are seen

Last but certainly not least, once you’ve analysed and developed your marketing video into a lean mean converting machine, you’ll want to make sure it is seen by as many people as possible. The first thing to do is to ensure that it is optimised and that the size and quality of the video are considered. Is it for social media or email? If so, you may want to make sure it is small enough to share easily but maintains reasonable quality. Is it for TV broadcast or YouTube? Well, if so its quality needs to be paramount. Next, you’ll want to refer back to your analytics to understand where your video will be viewed and then ensure you share it in the right places, at the right times. If your budget permits, complementing your video with sponsored ads, so it is seen by more potential customers can help you achieve more success.

Ultimately, marketing videos are one of the most effective means of promoting products, services and brands if done correctly. Take the above steps into consideration and you’ll be on your way to success in 2018 and beyond. And, if you require a full-service studio and the guidance that comes with it, The Camden Studio is the perfect place to start.

If you have any questions drop us an email at peter@thecamdenstudio.com or give us a call on +44 (0)20 7419 0567. Alternatively, check out our filming packages.