In this day and age, there’s a great influx of talented artists on the rise who wish to pursue the life of a musician. Being an artist of course requires you to think outside the box in order to create something with a sense of appeal, which also uniquely represents you. This is often done through the use of videography. However finding the most effective method can be costly for those on a tight budget.

There are always potential shortcuts to consider when delving into the world of videography, and being resourceful while adhering to some essential golden rules can help put you in the right direction to making a great visual without breaking the bank. Here are 5 tips that will help you make an incredible music video with minimal investment:


1. Plan Ahead

We all know the most important part of any project whatever its nature, is to plan. A well prepared project will inevitably result in a smooth and desireable outcome, and you’ll be surprised how many overlook this detail when making a music video. The preparation process for each unique music video will differ from one another, but will share the same fundamental principles, namely organisation and planning.

Always give yourself a healthy amount of time to compensate for any unexpected hiccups, because let’s face it, it’s usually the case to find yourself trying to ration time even when you think you had everything mapped out to a T. If you have any props or predesignated spots you wish to set up, do all the groundwork first, so you’re ready to start rehearsing and perfecting your moves.


2. Keep the Number of Locations to a Minimum

Many tend to think that the more options they have the better, but this can have the opposite effect, especially when considering budget. Having a few well thought out locations that you have easy access to avoids complications and also stops you from shedding out unnecessary money. Another problem with too many locations is being overwhelmed with the sheer choice of how and where to carry out your music video, and this can complicate the process of your shoot, adding extra time onto your project.

Take decisive action when selecting locations! It’s very easy to get lost in the thoughts and endless possibilities of how to proceed with your video, and this comes with its drawbacks. Following a fairly simple and minimal plan will effectively lead to a more efficient and effective project, and if you utilize the space you have well, it will not only test your creativity, but will save a lot of time and money too!


3. Use a Green Screen

Following on from the previous point, a great way to effectively use minimal locations is to utilise green screen technology. Green screen’s enable video makers to add special effects and backgrounds to their videos, whilst promoting creativity along the way. This is a compelling proposition not only because it saves time needed to travel and set up to shoot in various locations, but because it enables videographers to shoot with obscure backdrops that would not normally be possible. It is also extremely cost-effective, perfect for the budget conscious.


4. Call on Friends for Help

Having a reliable and trustworthy team means you can spread the workload and collaborate ideas to create some awesome stuff. Making a video is no one man job, so assembling a strong team is an important step to consider. You may just need the extra muscle moving equipment from place to place, or perhaps a hand setting up multi camera angle shots.

Don’t be disheartened if you don’t have everything you need at your disposal, it’s ok to seek out an extra hand, and this is where good friends come in handy. Another way in which you could get more people involved is through social media. The beauty of social media is making everyone feel included. Be creative, post daily updates on the progress of your shoot, tag friends and include a visual diary.


5. Embrace Post Production and Editing

We are quite fortunate to live in an age where we have such great technology at our disposal. In theory, this means our lives are made a lot easier. The question is, what option best suits you? Well here’s the thing, post production is essentially implementing all the extra visual elements through the computer after the production, so it’s up to you how far you decide to go with all the lens flare and lighting effects. However, be careful not to overdo it! We’ve come across a number of examples where videos could’ve really just done without the extra layer of sparkly effects, but in all fairness, it all boils down to your taste and preference.

When done correctly, post production and editing can add a professional touch to any video, making it stand out from the crowd. Even low-budget videos can become beautiful works of art when touched up, so embrace this stage and save money whilst adding character and finesse to your video. If you happen to know how to edit your own videos, all the better. More money savings!

The beauty of creating an artistic music video is that there is no restriction as to how far you wish to go with your concept, though there should be a planned process behind it. Being able to manage your available resources effectively, while following a few simple steps will put you in a good position to make a budget music video look amazing. If you have any questions, or simply would like some assistance in putting together your next video, contact us. You can as well have a look to our previous work on music video here!