Earlier this year, Kellogg’s launched a search for the “Ultimate Crunchy Nutter” with a video shot in The Camden Studio.

The shoot decked out the studio with suspended images of nutters and made use of The Camden Studio’s white cyc, which is available pre-lit, saving massively on lighting time and costs. Check out some behind the scenes shots below.

The video challenged fans of the cereal to eat a bowl “in a troublesome place or at a troublesome time” and submit a video through social media.

The campaign was developed with DigitasLBi and Leo Burnett, and the film was directed by George Sawyer through the media agency Carat.

While entries are now closed, the challenge continues with an upcoming final to determine who will claim the “Ultimate Crunchy Nutter crown.”

The Camden Studio

Located in central London, The Camden Studio offers a fully soundproofed and air-conditioned film studio London studio space for hire, equipped with a green room, make-up facilities, and a production office.

For more information visit our website. The Film Studio London accommodates all lighting requirements and in association with Aimimage & Ice Film, offers exclusive combined studio hire packages with camera equipment and complete crewing service when required.